:root {
  /* Editorial palette — monochrome warm */
  --bg: #f3eee4;
  --bg-deep: #ebe5d5;
  --ink: #1a1714;
  --ink-soft: #4a423a;
  --muted: #8a8278;
  --hair: #d6cfbf;
  --cream: #fdfbf6;

  /* PT palette — contained to app callout only */
  --pt-blue:   #3b82f6;
  --pt-orange: #f59e0b;
  --pt-purple: #a855f7;
  --app-bg: #0a0a0a;

  --serif: 'Fraunces', 'Times New Roman', serif;
  --sans: 'Plus Jakarta Sans', -apple-system, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  font-weight: 400;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}

body::before {
  content: '';
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 100;
  opacity: 0.35;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='200' height='200'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/><feColorMatrix values='0 0 0 0 0  0 0 0 0 0  0 0 0 0 0  0 0 0 0.045 0'/></filter><rect width='200' height='200' filter='url(%23n)'/></svg>");
}

.container {
  max-width: 1080px;
  margin: 0 auto;
  padding: 0 28px;
}

/* ─── KICKER — PT spec applied universally ─── */
.kicker {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--muted);
  display: inline-flex;
  align-items: center;
  gap: 14px;
}

.kicker::before {
  content: '';
  width: 28px;
  height: 1px;
  background: var(--muted);
}

/* ─── NAV ─── */
nav {
  padding: 28px 0 0;
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 600;
}

nav .mark {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  font-size: 18px;
  letter-spacing: 0;
  text-transform: none;
  color: var(--ink);
}

nav ul { list-style: none; display: flex; gap: 32px; }

nav a {
  color: var(--ink-soft);
  text-decoration: none;
  transition: color 0.2s;
}

nav a:hover { color: var(--ink); }

@media (max-width: 720px) { nav ul { display: none; } }

/* ─── HERO ─── */
.hero {
  padding: 90px 0 110px;
}

.hero .kicker { margin-bottom: 36px; }

h1.name {
  font-family: var(--serif);
  font-weight: 300;
  font-size: clamp(48px, 9vw, 96px);
  line-height: 0.95;
  letter-spacing: -0.025em;
  margin-bottom: 24px;
  color: var(--ink);
}

h1.name em {
  font-style: italic;
  font-weight: 300;
}

.tagline {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  font-size: clamp(22px, 3.2vw, 32px);
  line-height: 1.25;
  color: var(--ink-soft);
  margin-bottom: 28px;
  max-width: 720px;
  letter-spacing: -0.01em;
}

.promise {
  font-size: 18px;
  line-height: 1.55;
  color: var(--ink);
  max-width: 580px;
  margin-bottom: 48px;
}

blockquote.pull {
  padding: 14px 0 14px 24px;
  margin: 40px 0 48px;
  max-width: 580px;
  box-shadow: inset 2px 0 0 var(--ink);
}

blockquote.pull p {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  font-size: clamp(19px, 2.2vw, 22px);
  line-height: 1.4;
  margin-bottom: 12px;
}

blockquote.pull cite {
  font-style: normal;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--muted);
}

.cta-primary {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  padding: 16px 28px;
  background: var(--ink);
  color: var(--cream);
  text-decoration: none;
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  border: 1px solid var(--ink);
  border-radius: 2px;
  transition: all 0.25s ease;
}

.cta-primary:hover {
  transform: translateY(-1px);
  box-shadow: 0 8px 24px rgba(26, 23, 20, 0.25);
}

.cta-primary .arrow {
  font-family: var(--serif);
  font-style: italic;
  font-size: 18px;
  transition: transform 0.25s;
}

.cta-primary:hover .arrow { transform: translateX(4px); }

.credibility {
  margin-top: 72px;
  padding-top: 32px;
  border-top: 1px solid var(--hair);
}

.credibility-row { margin-bottom: 18px; }
.credibility-row:last-child { margin-bottom: 0; }

.credibility-label {
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 10px;
  font-weight: 700;
}

.credibility-list {
  font-family: var(--serif);
  font-size: clamp(15px, 1.6vw, 18px);
  color: var(--ink-soft);
  line-height: 1.5;
}

.credibility-list span { white-space: nowrap; }

.credibility-list span:not(:last-child)::after {
  content: '·';
  margin: 0 10px;
  color: var(--muted);
}

/* ─── SECTIONS ─── */
section {
  padding: 100px 0;
}

.section-divider {
  height: 1px;
  background: var(--hair);
  margin: 0;
  border: none;
}

.section-label { margin-bottom: 20px; }

h2.section-title {
  font-family: var(--serif);
  font-weight: 300;
  font-size: clamp(34px, 5.5vw, 56px);
  line-height: 1.05;
  letter-spacing: -0.02em;
  margin-bottom: 24px;
  max-width: 780px;
}

h2.section-title em { font-style: italic; }

.section-intro {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 400;
  font-size: clamp(17px, 2vw, 20px);
  line-height: 1.45;
  color: var(--ink-soft);
  max-width: 640px;
  margin-bottom: 64px;
}

/* ─── SERVICES — restraint version ─── */
.services-grid {
  border-top: 1px solid var(--hair);
}

.service {
  padding: 56px 0;
  border-bottom: 1px solid var(--hair);
  display: grid;
  grid-template-columns: 1fr;
  gap: 28px;
}

@media (min-width: 900px) {
  .service {
    grid-template-columns: 180px 1fr 280px;
    gap: 56px;
    align-items: start;
  }
}

.service-num {
  font-family: var(--serif);
  font-weight: 300;
  font-size: clamp(40px, 4.4vw, 56px);
  line-height: 1;
  color: var(--ink);
  letter-spacing: -0.02em;
  margin-bottom: 12px;
}

.service-tier-label {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--muted);
}

.service-body h3 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(26px, 3vw, 34px);
  line-height: 1.15;
  margin-bottom: 16px;
  letter-spacing: -0.015em;
}

.service-body .lede {
  font-size: 17px;
  line-height: 1.55;
  color: var(--ink-soft);
  margin-bottom: 14px;
  max-width: 520px;
}

.service-body .format {
  font-size: 13px;
  color: var(--muted);
  margin-bottom: 28px;
  font-style: italic;
}

.service-cta {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--ink);
  text-decoration: none;
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 700;
  padding-bottom: 4px;
  border-bottom: 1px solid var(--ink);
  transition: opacity 0.2s;
}

.service-cta:hover { opacity: 0.6; }

.service-proof {
  padding: 8px 0 8px 20px;
  box-shadow: inset 2px 0 0 var(--ink);
}

.service-proof p {
  font-family: var(--serif);
  font-style: italic;
  font-size: 15px;
  line-height: 1.45;
  color: var(--ink);
  margin-bottom: 10px;
}

.service-proof p.plain {
  font-style: normal;
  font-family: var(--sans);
  font-size: 13px;
  color: var(--ink-soft);
  margin-bottom: 0;
}

.service-proof cite {
  font-style: normal;
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--muted);
  font-weight: 700;
}

/* ─── APP CALLOUT — the ONE colour moment ─── */
.app-shift {
  margin-top: 80px;
  background: var(--app-bg);
  color: #f0f0f0;
  border-radius: 4px;
  padding: 56px 40px;
  position: relative;
  overflow: hidden;
}

.app-shift::before {
  content: '';
  position: absolute;
  top: -120px;
  left: 50%;
  transform: translateX(-50%);
  width: 600px;
  height: 240px;
  background: radial-gradient(ellipse at center, rgba(168, 85, 247, 0.14) 0%, transparent 70%);
  pointer-events: none;
}

.app-shift-inner { position: relative; z-index: 1; }

.app-badge {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 6px 14px;
  background: rgba(168, 85, 247, 0.1);
  border: 1px solid rgba(168, 85, 247, 0.25);
  border-radius: 100px;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: #d4b3ff;
  margin-bottom: 28px;
}

.app-badge .dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--pt-purple);
  box-shadow: 0 0 8px var(--pt-purple);
}

.app-shift h3 {
  font-family: var(--serif);
  font-weight: 300;
  font-size: clamp(28px, 4vw, 40px);
  line-height: 1.1;
  letter-spacing: -0.02em;
  margin-bottom: 20px;
  max-width: 640px;
  color: #fff;
}

.app-shift h3 em { font-style: italic; }

.app-shift p {
  font-size: 16px;
  line-height: 1.55;
  color: #aaa;
  max-width: 560px;
  margin-bottom: 36px;
}

.app-preview {
  display: grid;
  grid-template-columns: 1fr;
  gap: 10px;
  max-width: 480px;
  margin-bottom: 40px;
}

@media (min-width: 560px) {
  .app-preview { grid-template-columns: repeat(3, 1fr); }
}

.pt-option {
  background: rgba(255, 255, 255, 0.02);
  border: 1px solid #1a1a1a;
  border-radius: 10px;
  padding: 14px 16px;
  color: #fff;
  font-size: 13px;
  font-weight: 600;
  position: relative;
  overflow: hidden;
}

.pt-option::before {
  content: '';
  position: absolute;
  left: 0;
  top: 0;
  bottom: 0;
  width: 4px;
  background: var(--opt-color);
}

.pt-option .pt-opt-label {
  font-size: 9px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--opt-color);
  margin-bottom: 4px;
  display: block;
}

.pt-option[data-c="learn"]     { --opt-color: var(--pt-blue); }
.pt-option[data-c="challenge"] { --opt-color: var(--pt-orange); }
.pt-option[data-c="pro"]       { --opt-color: var(--pt-purple); }

.app-cta {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  padding: 14px 26px;
  background: #fff;
  color: var(--app-bg);
  text-decoration: none;
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  border-radius: 2px;
  transition: all 0.25s ease;
}

.app-cta:hover {
  transform: translateY(-1px);
  box-shadow: 0 12px 32px rgba(255, 255, 255, 0.15);
}

.app-cta .arrow {
  font-family: var(--serif);
  font-style: italic;
  font-size: 18px;
  transition: transform 0.25s;
}

.app-cta:hover .arrow { transform: translateX(4px); }

/* ─── ABOUT ─── */
.about-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 48px;
  margin-top: 48px;
}

@media (min-width: 900px) {
  .about-grid {
    grid-template-columns: 1fr 1.2fr;
    gap: 72px;
    align-items: start;
  }
}

.about-photo {
  aspect-ratio: 4/5;
  background: linear-gradient(135deg, var(--bg-deep) 0%, var(--hair) 100%);
  position: relative;
  display: flex;
  align-items: flex-end;
  justify-content: center;
  padding: 24px;
}

.about-photo::after {
  content: 'photo of Peter';
  font-family: var(--serif);
  font-style: italic;
  font-size: 13px;
  color: var(--muted);
}

.about-text p {
  font-size: 17px;
  line-height: 1.65;
  margin-bottom: 20px;
  color: var(--ink);
}

.about-text p em { font-family: var(--serif); font-style: italic; }

.about-text p:last-child {
  font-family: var(--serif);
  font-style: italic;
  font-size: 20px;
  color: var(--ink-soft);
  margin-top: 24px;
  padding-top: 24px;
  border-top: 1px solid var(--hair);
  line-height: 1.4;
}

/* ─── STATS ─── */
.stats {
  background: var(--cream);
  padding: 90px 0;
}

.stats-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 36px 24px;
  margin-top: 56px;
}

@media (min-width: 720px) {
  .stats-grid { grid-template-columns: repeat(4, 1fr); }
}

.stat {
  border-top: 1px solid var(--ink);
  padding-top: 16px;
}

.stat-num {
  font-family: var(--serif);
  font-weight: 300;
  font-size: clamp(40px, 4.6vw, 56px);
  line-height: 1;
  color: var(--ink);
  margin-bottom: 12px;
  letter-spacing: -0.025em;
}

.stat-label {
  font-size: 13px;
  line-height: 1.4;
  color: var(--ink-soft);
}

.stat.joke { grid-column: span 2; }
.stat.joke .stat-num { font-style: italic; color: var(--ink-soft); }

/* ─── TESTIMONIALS ─── */
.testimonials { padding: 100px 0; }

.testimonial-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 48px;
  margin-top: 56px;
}

@media (min-width: 900px) {
  .testimonial-grid { grid-template-columns: 1fr 1fr; gap: 56px; }
}

.testimonial {
  border-top: 1px solid var(--hair);
  padding-top: 32px;
}

.testimonial-mark {
  font-family: var(--serif);
  font-style: italic;
  font-size: 56px;
  line-height: 0.5;
  color: var(--ink);
  display: block;
  margin-bottom: 14px;
}

.testimonial p {
  font-family: var(--serif);
  font-weight: 300;
  font-size: 19px;
  line-height: 1.45;
  color: var(--ink);
  margin-bottom: 24px;
}

.testimonial cite {
  font-style: normal;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--muted);
  display: block;
}

.testimonial cite span { color: var(--ink); margin-left: 8px; }

/* ─── BOOKS ─── */
.books {
  background: var(--cream);
  padding: 100px 0;
}

.books-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 48px;
  margin-top: 56px;
}

@media (min-width: 720px) {
  .books-grid { grid-template-columns: 1fr 1fr; gap: 72px; }
}

.book {
  display: grid;
  grid-template-columns: 120px 1fr;
  gap: 28px;
  align-items: start;
}

.book-cover {
  aspect-ratio: 2/3;
  background: linear-gradient(160deg, var(--ink) 0%, var(--ink-soft) 100%);
  box-shadow: 0 12px 24px -8px rgba(0,0,0,0.2), 0 4px 8px -4px rgba(0,0,0,0.1);
  position: relative;
  overflow: hidden;
}

.book-cover::before {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(0,0,0,0.18) 0%, transparent 6%);
}

.book-cover::after {
  content: 'cover';
  position: absolute;
  bottom: 12px;
  left: 12px;
  right: 12px;
  font-family: var(--serif);
  font-style: italic;
  font-size: 10px;
  color: rgba(255,255,255,0.5);
  letter-spacing: 0.18em;
  text-transform: uppercase;
}

.book-info h4 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 22px;
  line-height: 1.2;
  margin-bottom: 10px;
}

.book-info .hook {
  font-family: var(--serif);
  font-style: italic;
  font-size: 15px;
  line-height: 1.45;
  color: var(--ink-soft);
  margin-bottom: 20px;
}

.book-info .buy {
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink);
  text-decoration: none;
  font-weight: 700;
  border-bottom: 1px solid var(--ink);
  padding-bottom: 3px;
  transition: opacity 0.2s;
}

.book-info .buy:hover { opacity: 0.6; }

/* ─── NEWSLETTER ─── */
.newsletter {
  padding: 80px 0;
  text-align: center;
}

.newsletter h2 {
  font-family: var(--serif);
  font-weight: 300;
  font-size: clamp(30px, 4.5vw, 42px);
  line-height: 1.1;
  margin-bottom: 14px;
  letter-spacing: -0.015em;
}

.newsletter h2 em { font-style: italic; }

.newsletter p {
  font-family: var(--serif);
  font-style: italic;
  font-size: 17px;
  color: var(--ink-soft);
  margin-bottom: 32px;
}

.newsletter-form {
  display: flex;
  flex-direction: column;
  gap: 10px;
  max-width: 440px;
  margin: 0 auto;
}

@media (min-width: 560px) { .newsletter-form { flex-direction: row; } }

.newsletter-form input {
  flex: 1;
  padding: 14px 18px;
  border: 1px solid var(--hair);
  background: var(--cream);
  font-family: var(--sans);
  font-size: 15px;
  color: var(--ink);
  outline: none;
  border-radius: 2px;
}

.newsletter-form input:focus { border-color: var(--ink); }

.newsletter-form button {
  padding: 14px 28px;
  background: var(--ink);
  color: var(--cream);
  border: 1px solid var(--ink);
  font-family: var(--sans);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  cursor: pointer;
  transition: all 0.25s ease;
  border-radius: 2px;
}

.newsletter-form button:hover {
  transform: translateY(-1px);
  box-shadow: 0 8px 24px rgba(26, 23, 20, 0.25);
}

/* ─── FOOTER ─── */
footer {
  background: var(--app-bg);
  color: #b0b0b0;
  padding: 64px 0 36px;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 36px;
  margin-bottom: 48px;
}

@media (min-width: 720px) {
  .footer-grid { grid-template-columns: 2fr 1fr 1fr 1fr; gap: 48px; }
}

.footer-mark {
  font-family: var(--serif);
  font-style: italic;
  font-weight: 300;
  font-size: 28px;
  margin-bottom: 14px;
  color: #fff;
}

.footer-tagline {
  font-family: var(--serif);
  font-style: italic;
  font-size: 15px;
  color: #888;
  max-width: 280px;
  line-height: 1.5;
}

.footer-col h5 {
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: #666;
  margin-bottom: 16px;
  font-weight: 700;
}

.footer-col ul { list-style: none; }
.footer-col li { margin-bottom: 10px; font-size: 14px; }

.footer-col a {
  color: #d0d0d0;
  text-decoration: none;
  transition: color 0.2s;
}

.footer-col a:hover { color: #fff; }

.footer-bottom {
  padding-top: 32px;
  border-top: 1px solid #1f1f1f;
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-size: 11px;
  color: #666;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

@media (max-width: 560px) {
  .footer-bottom { flex-direction: column; gap: 12px; }
}

/* ─── ENTRANCE ─── */
.hero > * {
  opacity: 0;
  animation: fadeUp 0.8s ease forwards;
}
.hero > *:nth-child(1) { animation-delay: 0.05s; }
.hero > *:nth-child(2) { animation-delay: 0.2s; }
.hero > *:nth-child(3) { animation-delay: 0.3s; }
.hero > *:nth-child(4) { animation-delay: 0.4s; }
.hero > *:nth-child(5) { animation-delay: 0.5s; }
.hero > *:nth-child(6) { animation-delay: 0.6s; }
.hero > *:nth-child(7) { animation-delay: 0.7s; }

@keyframes fadeUp {
  from { opacity: 0; transform: translateY(10px); }
  to { opacity: 1; transform: translateY(0); }
}

.section-title--narrow { max-width: 640px; }